Book Launch - Cash Flow: The Business of Menstruation
To celebrate the publication of Cash Flow: The Business of Menstruation by , Dr Camilla M酶rk R酶stvik (University of Abdeen; Honorary Fellow in the School of Art History at the University of St 糖心logo) will be joined in discussion with interdisciplinary artist and researcher Dr Bee Hughes (Liverpool John Moores), and Dr Catherine Spencer (University of St 糖心logo) on Tuesday 17th May at 4pm ().
The menstrual product industry has played a large role in shaping the last hundred years of menstrual culture, from technological innovation to creative advertising, education in classrooms and as employers of thousands in factories around the world. How much do we know about this sector and how has it changed in later decades? What constitutes 鈥榯he industry鈥�, who works in it, and how is it adapting to the current menstrual equity movement?
Cash Flow provides a new academic study of the menstrual corporate landscape that links its twentieth-century origins to the current 鈥榤enstrual moment鈥�. Drawing on a range of previously unexplored archival materials and interviews with industry insiders, each chapter examines one key company and brand: Saba in Norway, Essity in Sweden, Tambrands in the Soviet Union, Procter & Gamble in Britain and Europe, Kimberly-Clark in North America, and start-ups Clue and Thinx. By engaging with these corporate collections, the book highlights how the industry has survived as its consumers continually change.
This event is hosted by the . All welcome!